Shope-cutBack to the cut
Privacy / plain English edition

Your data.
Your cut.

We collect the minimum needed to run the waitlist, communicate with you and improve Shope-cut. We do not sell personal information or use your footage to train models.

Effective 9 August 2026 · Version 2026-08-09

1. Who controls your information

Shope-cut is the controller of personal information collected through shopecut.com and the pre-launch waitlist. Contact us at hello@shopecut.com. For privacy requests, use the subject line “Privacy request”.

Shope-cut is currently a pre-launch product. This notice will be updated if the operating legal entity or processing activities change.

2. What we collect

InformationWhenPurpose
Email addressWhen you join the waitlistConfirmation, beta access and requested communications
NameOnly if you provide itPersonalise communications
What you are pitchingOnly if you select an optionUnderstand likely product use
Consent and preference recordsWhen you opt in or unsubscribeRespect and demonstrate your choices
Technical delivery dataWhen email is sentDelivery, bounce and abuse prevention
Privacy-first site measurementsIf enabledAggregate page performance and visitor counts without cookies or cross-site profiling

We do not currently upload or process video footage through this landing page.

3. Why we use it

Providing the waitlist service

We use your email to record your requested waitlist place and send the confirmation you expect. Our lawful basis is taking steps at your request and our legitimate interest in operating the pre-launch service.

Product and beta updates

We send optional product news, beta invitations and launch updates only when you actively opt in. Our lawful basis is consent. You can withdraw it at any time without affecting earlier lawful processing.

Security and service improvement

We use limited technical information to prevent abuse, diagnose delivery problems and understand aggregate site performance. Our lawful basis is our legitimate interest in keeping the service reliable and secure.

4. Who receives it

We use carefully selected processors to operate the service:

  • Supabase — waitlist database and server-side functions.
  • Resend — transactional and product email delivery.
  • Google Firebase — static website hosting.
  • Cloudflare — DNS, email routing, security and optional privacy-first web analytics.

We may disclose information where required by law, to protect rights or security, or as part of a genuine business reorganisation with appropriate safeguards. We do not sell your personal information.

5. International transfers

Some providers may process information outside the United Kingdom. Where required, we rely on recognised safeguards such as UK adequacy regulations or approved contractual protections. Provider documentation contains details of their locations and safeguards.

6. How long we keep it

Active waitlist records are normally retained until the beta programme ends and for up to 12 months afterward so we can complete requested access and resolve queries. If you unsubscribe, we stop marketing promptly and minimise the record to what is reasonably needed to honour the suppression request, prevent accidental re-enrolment and demonstrate compliance. Security and delivery logs are retained only for operationally necessary periods.

7. Your choices and rights

Depending on the circumstances, UK data protection law may give you rights to access, correct, erase, restrict or object to processing, and to receive certain information in a portable format. Where processing relies on consent, you may withdraw it at any time.

Use any unsubscribe link or email hello@shopecut.com. We may need to verify your identity. You may also complain to the UK Information Commissioner’s Office at ico.org.uk.

8. Changes and contact

We will update this notice when the product, providers or law changes. Material changes will be highlighted on this page and, where appropriate, communicated directly. Questions are welcome at hello@shopecut.com.